Franchise model me brand owner (franchisor) apna name, system, and products kisi franchisee ko use karne deta hai – fee aur revenue share ke badle. Paper pe simple lagta hai, ground pe thousands of crores ka risk hota hai.
Good franchise agreement ke pillars:
- Clear territorial rights, exclusivity ya non-exclusivity,
- Brand standards, training, inspections,
- Fee structure – upfront, royalty, marketing contributions,
- Supply chain obligations – approved vendors, pricing, logistics,
- IP protection and misuse consequences,
- Termination, renewal, and post-termination non-compete.
Franchisee ko financial projections critically dekhne chahiye – sab brochure promises legally binding nahi hote. Franchisor ko quality and reputation guard karni hoti hai; ek bad franchise outlet complete brand ko damage kar sakta hai.
Signing se pehle independent legal and business due diligence karna sabke interest me hai. Pure trust pe multi-year commitment dangerous ho sakta hai.
